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                                                               YIDDISH THEATRE 101 > THE YIDDISH PLAYS > THE PLAY IN HISTORY  >  THE ROLLAND THEATRE

 

ROLLAND'S NEW THEATRE -- AN URGENT NEED FILLED

By CHARLES W. GROLL

 

Charles W. Groll

 

The erection and dedication of this magnificent, super-structure, "The Rolland Theatre," brought about and now to be operated by the man whose name it carries, in the interest of Jewish culture and histrionic art, does not along merit the expression of warm felicitations to William Rolland, but also to the multitude of inhabitants of Jewish extraction in the Brownsville and East New York sections of Brooklyn, who have given him their unstinted support and encouragement.

In the last decade, this section of Brooklyn has ripened into a vast Jewish center and has witnessed the rapid dedication of many magnificent edifices dedicated to Jewish religious, charitable, educational and social life, and now with the addition of the Rolland Theatre the cultural and artistic void has been filled.

Compared to other nations and races, the Jewish theatre is still in its embryonic state, and notwithstanding the not-quite-half century of its

existence, it has, thanks to the Jewish enterprising spirit, grown remarkably, so that in America alone we now have twenty theatres "dispensing" Yiddish entertainment, ten of which number are in Greater New York, and the remaining number scattered throughout the larger Jewish centers and cities of the United States; the total of their investments running into millions of dollars, and now after fifteen years of pioneering, including myself amongst the very first, to William Rolland is due the credit of, proverbially, putting Brownsville and East New York on the map, in having completed this magnificent edifice which we are privileged to envision, dedicated and to be devoted to the Jewish drama; built exclusively by Jewish capital and daring enterprise; exclusively for the Jewish masses.

As I said before, the Yiddish theatre still being in its infancy, is in crying need of fond and paternal aid, care and support of those in whom the power lies to give it; and the sad but true fact is, that it is always subject to the whims and fancies of those who seem to take special delight in kicking, slandering and vilifying it, and like the Jewish race itself, is the victim of anyone who seems to be obsessed of a "divine right" to father or govern it. What it needs is friendly, helpful and constructive criticism instead of the slanderous and abusive attacks mercilessly launched against it ad lib from time to time, materially adding to its already heavy burdens.

The old-fashioned, ill-ventilated theatres in this vicinity, lacking sanitary conditions, spacious foyers and many other comforts that housed Yiddish productions of the past; lacking the latest mechanical devices and equipments essential toward giving modern, high-class productions, that can vie favorably with the world's best and most modern theatres of today, were repugnant to William Rolland; they were the impelling forces that set him about to procure a modern theatre such as we now see, and only the indomitable spirit and compelling personality possessed by Rolland, enabled him to surmount the countless obstacles and difficulties encountered in the promotion and completion of such a gigantic task.

Being a thorough showman and possessed of a thorough knowledge of theatricals, I am sure, in the selection of his artists and plays, and that in their manner of presenting them, Mr. Rolland will not alone reflect credit upon such an institution as this, but upon the entire Yiddish theatrical profession.

I heartily join with all others in felicitating him and wishing him the huge success that justly should be his.





Congratulations of the Rolland Theatre to the Public >>


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